DESCRIPTION DU POSTE

Data is key for Veepee and of course for the Marketing department. As a Marketing Analyst, you will play a crucial role in analyzing customer data and creating strategies to enhance customer retention, engagement, and overall satisfaction. You will work closely with cross-functional teams to improve our CRM strategy and drive business will also support local teams in their global Marketing strategy, analyzing their marketing actions, and share with them the most relevant insights Your scope will encompass handling data from raw retrieval to presenting actionable will use you experience proposing new axes of analysis, challenging topics and bringing new ideasYou will share your results to the different stakeholders through relevant, easy to understand an catchy presentation You will work in peers with a team of 6 persons with different profiles (Data analyst & Insight Analyst)

MISSIONS
Data Analysis: Analyze customer data to identify trends, behaviors, and patterns using SQL in Google Cloud Platform. You will answer day to day questions and support the strategy with concrete figures. Your role includes the retrieval of raw data and processing it into actionable insights.
A/B Testing: Design, implement and analyze A/B tests to optimize marketing and communication strategies. Be present with the teams from the beginning to support them defining the best A/B test strategy and ensure we will be able to take decision base on significant data
Data Visualization: Use a data visualization tool (MicroStrategy) to create insightful reports and dashboards to communicate findings effectively.
Performance monitoring: Monitor and report on key performance metrics related to customer engagement, retention, and acquisition. Being able to interpret the Data, to link them with business trends (internal or external) and shared the findings Customer Journey Mapping: Understand the customer journey and identify touchpoints to enhance the overall customer experience.
PRÉ REQUIS
Masters degree in Marketing, Business, or experience, at least 6 years, in CRM analysis and data-driven marketing, if possible within the e-commerce in SQL for data analysis, encompassing the full data lifecycle from retrieval to results with data visualization tools, preferably analytical and problem-solving communication and collaboration of e-commerce trends and industry best testing experience is a to detail and the ability to work in a fast-paced level in english mandatory

AVANTAGES Prime variable Participation & intéressement Télétravail possible jusqu'à 2 jours/semaine Plate-forme d'apprentissage des langues en ligne CSE et ses avantages Chèques CESU et chèques vacancesAccès à une restauration d'entreprise et des frigos connectés (Foodles, Kumo)Accès à la Salle de sport