Global PR & Influence Director
As a Global PR & Influence Director, you will help Polène shine internationally by developing ambitious, high-impact communications strategies.
You will be responsible for ensuring the quality of the brand's visibility. You will play a key role in conveying the brand's DNA to the press, VIPs and influencers.
This position requires in-depth knowledge of the luxury and fashion sectors, and an excellent address book both internationally and in France.
Reporting to the CEO, you will manage a multicultural team of 20 international PRs based in Paris, each representing their own market.
You will define the global visibility dynamic while maintaining a local approach for each country.
Your responsibilities will include :
1/ Drawing up and implementing PR and influencer communication plans
- Establishing and maintaining an excellent relationship with magazine editors, as well as VIPs and TOP influencers
- PRESS: ensuring excellent press visibility (print and web), identifying speaking opportunities, creating unique reports on the brand, transcribing the House's values as faithfully as possible
- INFLUENCE/VIP: defining and deploying an influence strategy for each market aligned with the global strategy
2/ Support for markets
- Set quantitative and qualitative objectives for each market and support them in their implementation
- Support international Boutique openings
3/ KPI's
- Monthly analysis of the results of the strategies implemented and implementation of action plans for the following months
4/ Budget
- Building and monitoring the international budget by market
As part of your work, you will take part in 360 meetings involving the various divisions of the company.
● You are fluent in English
● You have at least 10 years' experience in PR, in a position of high responsibility
● You have solid experience of working for a luxury or high-end brand with a strong international profile
● You have a strong interest in fashion and leather goods
● You have a very international profile, with a focus on the US, Europe or Asia
● You have an excellent address book in the media/fashion sector, particularly in the US market
● You have a strong VIP and influential network
● You are known for your excellent interpersonal skills and excellent presence
● You have significant experience in team management
● You have knowledge of the different medias and you are open to the environment in which the world of fashion and luxury evolves
● You enjoy traveling and are prepared to do so on a regular basis