The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.6 billion in 2022.
Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!
Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
#IWorkForAllForGood
LOCATION & REPORT
Based in Suresnes, France
Permanent job contract (CDI)
Reporting to Bel Global Operating Manager
MAIN DUTIES
As part of the Global IMC team (Integrated Marketing and Communications) and under the supervision of the Global Operating Model Manager, the Global Operating Model – Project Manager supports the execution of the Global IMC operating model roadmap (internal/external capabilities and agencies, tools and ways of working) to pursue the IMC transformation initiatives (BeSocial, Retail Media, Marketing Sustainability strategies) across brands and countries.
They are expected to:
Orchestrate the operating model and implement processes that scale
Refine operational policies that align with the Global IMC strategy & roadmap
Drive operational excellence, identifying opportunities for improvement, by implementing solutions and clear process
Define business requirements & needs to be addressed
Identify optimization opportunities and jump in business operations to help resolve problems
Benchmark internal & external State of the Art solutions to pivot and modernize the IMC ways of working
Monitor KPI to track the transformation initiatives progress
DETAILED RESPONSIBILITIES
To do so, they will manage and improve the Operating Model of the Global IMC business unit:
External Resources
Manage global agencies (media: Publicis; creative strategy: Havas): guarantee the global MSA and local SOW and its application, supervise the annual bonus and assessments, follow up the invoicing and payment plan as well as the overall relationship
Deploy the in-housing strategy (current and future “BeStudios” capabilities) at both local and global levels: preliminary audit, scoping, fees negotiations, global MSA + local Terms of Service agreement and on-going supervision
Orchestrate secondary partner agencies, such as social media (Kindai, Heaven), activations (Rosbeef!) or content adaptation (Herculès)…
…As well as the tools: Brandwatch (social media monthly & yearly reports), Datorama, Mediatools (media performance reports), IAS (brand safety reports), Impact+, BBH, RCQ, AI (LLM and generative)
Support any RFP conducts
Internal Resources
Mobilize and collaborate with internal services (Global IMC, Global Brands, Global Brands GM, Countries DM, SI, IT, Legal, Procurement, Finance) and external partners to ensure the success of the IMC Operating Model
Support and guide brands and countries on the transformation process while ensuring the performance and adoption of the tools & partners
Ensure each country receive the good level of strategic support and the proper resources from the local subsidiaries of the agency ecosystem (Providence x Herculès, Publicis, Oliver…)
Manage transversality & coordinate inputs from stakeholders
Project Management
Contribute to build & perform training plan & materials
Appoint key users to test solutions & new process
Contribute to Internal & External communication of the implemented projects and process
Business feedback on each period of delivery on an iterative basis
Set up & animate project governance routines
Set up & monitor project realization KPIs
PROFILE
+3 years of experience in project management, preferably coming from a communication or media agency background (full time position after graduation)
International experience is an advantage
Project management & organization skills
Exceptional organizational abilities to manage multiple tasks, prioritize effectively, and meet deadlines in a fast-paced environment
Problem solving mindset; ability to identify problems, determine the correct analysis to assess them and come up with solutions
Versatile mind, able to learn fast and challenge business-as-usual operations
Excellent analytical skills & ability to derive business insights
Strong aptitude for process thinking and improvement
Demonstrable competency in strategic planning and business development
Comfort with ambiguity, evolving priorities, and an ability to operate autonomously
Soft skills
Creative: start a new project, concept from scratch with a bold storytelling
Open minded: interested in learning and understanding new market culture specificities
Strategist: understand and analyze international market specificities and challenges
Resilient: you have a strong motivation and positive attitude in front of evolutions and project changes
Proactive, organized and autonomous, able to move things forward
Comfortable communication skills – manage to collaborate & influence others, positively managing the change
Language
Proficiency in English is a must to effectively communicate and collaborate with a diverse team and stakeholders.
