Job Title:

Full Funnel Digital Lead H/F

Job Description:

Introduction

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce, and experience, underpinned by modern creativity.

IPROSPECT is an important part of our world-class offering. A global digital-first end-to-end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

Purpose of the Role

The Full Funnel Lead is responsible for leading the development and execution of the global full funnel digital strategy for the 'Maison' of Kering and will report to the Global Maison Media Lead for Saint Laurent.

This role will oversee all aspects of digital planning and buying, across all markets, including China, Japan, Korea, and the USA.

The Full Funnel Lead will lead the digital channel specialists’ teams (Paid Social, Paid Search and Programmatic) to:

ensure excellence at a global scale, centrally and in the markets,

bring agility and flexibility in the operation,

deliver digital innovation and help the Maison to be in the forefront of the digital/data/tech evolution.

Key Responsibilities

She/He will bring Digital Media and Luxury Passion to the output of the agency, by leading with expertise and galvanizing with brand essence.

Lead an industry-unique full funnel media practice for its 'Maison', ensuring the highest level of media science and brand heart meet in each activation.

Connect 15+ markets together and 15+ FTEs thanks to a fit-for-purpose, brand-tailored operating model that can drive media decisions at speed for our teams and our clients.

Care for our Kering team talents as their go-to manager, creating a culture of openness - work/life balance – team solidarity and best practice sharing.

Ensure clear positioning, branding, product, and culture for their global client team to establish a coherent successful business centrally and in markets.

Develop and implement the global full funnel digital strategy for the Maison of Kering

Oversee all aspects of digital planning and buying, across all markets.

Lead and supervise all the digital channel teams.

Work closely with the marketing and communications teams to ensure that all media campaigns are aligned with the Maison’s overall brand strategy.

Manage relationships with the key digital partners.

Monitor and analyse media performance to optimize campaigns and improve ROI.

Stay up to date with the latest digital trends and technologies.

Qualifications + Skills

Media Planning: 10+ years of exp.

Direct Management: 5+ years of exp.

Account Leadership: 5+ years of exp.

International experience: 5+ experience

Full Funnel measurement and planning

Expertise in Paid Search, Paid Social and Programmatic

Global Operations

Interpersonal communication

End to End Media Planning & Activation

Soft skills & influence

French language- preferable

Willing to travel to Paris at least 1-2 times per month.

This is a full-time, hybrid role – based in London.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds, and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.