Join Electrolux Professional Group - as
DIRECTOR DIGITAL MARKETING & TRANSFORMATION - BUSINESS AREA BEVERAGE & FOOD PREPARATION
ABOUT THE JOB
As Director of Digital Marketing & Transformation you will support the integrated business of the division, partnering with the SVP of the division and key General Managers. You will, with a small functional team, develop, drive and share best marketing practices both on and off line.
This new role reports to the SVP of the division Beverage & Food Preparation.
ABOUT YOUR TASKS
Support the company and division customer experience mission, strategy and roadmap
Analyse and oversee the overall digital customer experience linked to the business model and strategy
Identify and implement bold customer-centric digital plans based on relevant customer personas and multichannel requirements. The objective it to develop marketing as a key support for profitable growth
Drive connections between all digital initiatives, applications and channels (de-silo) and oversee roll-out plans and change management
Closely collaborate with multiple stakeholders across the organization (Business Units Coffee, Beverage and Food Preparation incl. Category Management, Sales, Trade Marketing, Customer Care)
Connect Go-to-market strategies for all products and services across the 360° customer journey applying a digital first thinking, content creation and leads nurturing approach
Apply current digital technologies and applications (CRM, Marketing automation, AI, analytics, data) to drive awareness, consideration, purchase and retention
Work closely with Central Marketing (governance) and BU Marketing to ensure the creation, communication, and execution of digital marketing project plans and tactics
Foster institutional knowledge on analytics and educate senior leadership on digital customer trends as well as channel dynamics
ABOUT YOU
University degree
Deep expertise in Digital Marketing, Ecommerce and CRM programs: SEO, SEM, SEA, Data Analytics, Content
Change management experience
Excellent public speaking and presentation skills
Good financial understanding
Drive digital thinking across the organization/division.
Leadership and strong cross-collaborating mindset
Availability to travel
Unquestionable ethics and integrity
Excellent business acumen and consultative skills
Adaptable, you have judgement and decision making, acumen
Highly analytical and have strong level of attention to detail“can do” attitude to drive changes
excellent intercultural communication skills
A strong team player with a commitment to delivering a high level of internal customer service and comfortable interacting at all levels within the organization / functions
Experience in multicultural environments and open to diversity and inclusion
Innovative and curious
Able to work independently with minimum guidance
Believe in consumer & customer focus; cross-collaboration and networking
Deliver results with ambition and drive, operational orientated
REQUIRED COMPETENCES
• Customer Obsessed - you are focused on delivering value to the customers, both internal and external
• Trustworthy – you are accountable and deliver on your commitments. You welcome healthy debates and honest conversations. You are honest - especially about your mistakes and learn from your setbacks. You collaborate and enable others to deliver.
• Bold - You take action to deliver better outcome. You seek diversity and inclusion by actively pursuing diverse perspectives and creating an inclusive environment. You bring new ideas to the table and take risks with confidence, supporting courageous decision-making that inspires progress and growth.
• Sustainable – You consider the growth and development of our people to be as important as preserving our environment and take decisions that reflect our effort to build a better future. You always act ethically.
ABOUT OUR BENEFITS
- Fair compensation and benefits package in line with the market
- Flexible hybrid workplaces that include remote and in-office roles
- Room to express your potential, develop and strengthen your competences
- Continuous learning opportunities
- Diversified, multi-cultural environment
