Burberry Beauty – Global 360 Digital Activations Manager, CDI H/F
This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team who are passionate about the work they do and know how to have some fun along the way.
RESPONSIBILITIES
As our Digital Activations Manager, you will work in close partnership with the Global Digital Director in order to develop and execute Burberry Beauty’s digital marketing activations and consumer experiences, from strategy to brief to final execution and delivery, across all digital touchpoints and markets. You will partner cross-functionally with Product Marketing, Influencer Marketing, Paid Media, E-commerce, Visual Merchandising and Local Marketing teams to ensure smooth execution of digital activations that are innovative, drive engagement and deliver business objectives. You will also closely collaborate with the Fashion House to create all consumer-facing content.
Working across new product launches, key commercial moments, and evergreen activations, you will focus on delivering best-in-class digital activation toolkits and support our regional markets with strategy and guidance to execute at local level.
Your main focus :
360° DIGITAL ACTIVATION STRATEGY & EXECUTION Deliver digital activation excellence by developing innovative and engaging campaign strategies driving brand awareness, engagement, conversion, and loyalty for new product launches and key commercial moments. Develop digital activations across all digital touchpoints including social, digital media, e-retail, website, any ad-hoc digital experience, CRM, and in-store digital touchpoints.
CONTENT PRODUCTION In collaboration with Fashion House, drive assets creation for all consumer-facing digital touchpoints, ensuring content created is optimized for platforms and adhering to beauty best practices. Partner with key markets to address local needs relevant for retailers and consumers in order to ensure success of the online consumer journey across all digital touchpoints. Ideate, build, and implement ad-hoc digital experiences that deliver business value and improve consumer experience. Lead development of toolkits and guidelines for local implementation including messaging, paid media assets, social organic assets, e-commerce assets and activation concepts.
DIGITAL MEDIA & SOCIAL ORGANIC/PAID Partner with Global/Local Media teams to deliver paid media content based on best practices and best performing ad units. Work with regional leaders on local media plan executions to ensure adherence to Burberry Beauty’s global brand equity and standards. Liaise with Fashion House on conversational calendar across beauty-dedicated social media channels and build-out recommendations to increase beauty SOV on fashion social channels.
E-RETAIL Continually improve visibility on all e-retailer touchpoints via toolboxes/guidelines creation and continuous e-retailer audits. Develop a variety of exclusive e-retailer content, tools and experiences. Develop e-retailer templates (PDP+, content page, brand page).
BEAUTY TECH & INNOVATION Identify opportunities, develop new strategies, propose new support models, and initiate new technologies to increase conversion on third-party retailers.
Working for Coty means that we believe in equality and inclusion for all, and stand together with those fighting for freedom, justice, and equal rights regardless of who you are or who you love.
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.
YOU ARE A COTY FIT
As an experienced Digital Manager, you get energy from working in a fast-paced, diverse and international environment. Other than that, you:
have a 8-10 years digital marketing experience in a fast-paced environment (beauty/luxury experience strongly preferred)
are a strategic thinker with strong project management skills required
are highly organized with ability to prioritize work with a sense of urgency/ownership and meet deadlines
Must have excellent understanding of digital projects development life cycle
have excellent problem solving-skills
are skilled in written/verbal and presentation
are current on emerging trends and technologies and passionate about the digitally driven consumer decision journey
are accustomed to work cross-functionally, with a lot of internal and external partners
are fluent in English, with previous international experience/exposure
Position based in Paris
OUR BENEFITS
As our Digital Manager, some of the benefits you will receive are:
A salary that matches your knowledge and experience
Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work and promote work / life balance.
Bonus
Meal vouchers
Public transportation refunds up to 50%
1 RTT per month
RECRUITMENT PROCESS
If selected, our recruiter will contact you
A telephone/online introductory meeting follows.
A first online/in-person interview
Second and third interviews, if applicable
You will receive a proposal with the terms of employment.
ABOUT COTY
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
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